Popular items from this list:
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A pair of floating air conduction headphones
Promising review: “I’ve tried soooo many different types of ear buds over the years with no success. But these Purity open air headphones are the first pair I’ve ever tried that actually fit well, don’t hurt, and sound great! So, after many years of trying, I’ve FINALLY found the right ones for my ears!! Woohoo! They are comfortable, lightweight, have great sound clarity, are easy to operate, have great battery life, and people can hear me clearly when I talk on the phone with them. I definitely recommend these, especially if regular in-ear buds don’t work for you either.” — CPic
Or a pair of relaxing noise-canceling on-ear headphones
Check out a TikTok of the headphones in action.
Here’s what BuzzFeeder Maitland Quitmeyer has to say about these headphones: “I actually just bought these after featuring them for the first time — I’ve been considering buying AirPods Max, but I am very particular about how headphones fit — and am sensitive to my ears overheating after wearing certain on-ear headphones for too long. So instead of (or before) committing to the $500 version, I thought trying these for a test run would be good. Turns out, I love them so far! They’re super comfortable and do *not* make my ears overheat. The sound quality to my non-expert ears is excellent too! And the noise-canceling is right for me — it blocked out annoying street noise so I could be fully immersed in my tunes.”
Promising review: “These headphones are surprisingly awesome. I was rather impressed with the quality, considering the price. They are easy to pair, came charged, and are super cute. People have actually asked me if they were the AirPods Max I also really like how you can pause/skip & adjust the volume on the headphones (which many headphones lack). Noise canceling is pretty good. I can’t hear very much when I play music. When there’s no music, they still cancel a lot, but not everything, like most headphones. I do wish they could get a little louder, but they still have great sound quality. 4.5/5″ — Amazon customer
Self-heating soothing foot masks
I’m a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn’t quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that my feet felt very refreshed and relaxed at a time of day when they’re usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!
Promising review: “Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!” — KS2018
A set of luxe extra soft cooling bed sheets
A “flossing toothbrush” with two layers of bristles
I’ve had one of these for awhile and I love it! I usually use an electric toothbrush, but I feel like I’m getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I’ve switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: “This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning.” — Amy N.
A teensy undetectable laptop mouse jiggler
An affordable cult-favorite luxury-scented candle
Promising review: “This is such a great candle that fills the room quickly with a really nice strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle and this one is very very close! It’s a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!” — Cristina Bertolotto
E.l.f.’s new sheer tint lip balm
Promising review: “I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!” — Jax
Kitsch’s iconic claw clip
Promising review: “Love that you can dress this up or down! It is my go-to accessory for working in preschool to put my hair up quickly. It is elegant and classic. It is amazingly durable even in getting thrown in the bottom of my heavy work bag! I am amazed by this clip. I have coarse medium thick hair and it is the perfect size.” — Niki
A bottle of sulfate-free biotin shampoo
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review: “I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It’s longer and thicker than ever.” — Diane J. Huff
A set of “wine wands” to remove sulfates and histamines
Promising review: “What a difference these have made in my life. With my allergies it was impossible to enjoy a glass or two of wine without nasty side effects: stuffy nose, red face, and headaches. Now I can have a glass of wine and not have to dart to a package of antihistamine! Makes a great gift. Even thinking of splitting a box into stocking stuffers. Each wand is individually wrapped. Have purchased these several times and will continue to do so.” — KellyH
A stainless-steel tongue scraper
Promising review: “My husband and I have been using this product for a couple months now and we both think it is worth the purchase. It is not a magic fixer for bad breath or lack of oral hygiene but paired with a good dental hygiene routine we have noticed a positive difference such as fresher breath for longer and fresher breath upon waking in the morning. It is easy to clean, and the shape prevents gagging. All in all the product is definitely worth it.” — Brimichelle
Plus a set of teeth whitening strips
A Mason jar-inspired cold brew coffee maker
A lil’ polar bear hydrating eye stick
“Better than Tula! I love this cooling stick!! It’s super easy, affordable, and smells lovely.” — Heather
A hands-free portable phone charger
An adorably encouraging daily planner
Bliss Collections is a family-owned, Wisconsin-based business established in 2012 that specializes in stationery, planners and pads and drinkware.
Promising review: “These daily planning sheets keep this mama on TRACK! I started out printing daily planning and schedule sheets from a free download on my computer. Then I realized why not just buy some already printed so I save my ink at home. I found these and love how the day, schedule, tasks, and health habits are organized. I’ve already reordered once and will continue to use these.” — Shannon Hoglund
A bottle of Elizavecca Hair Treatment, an Olaplex-like repairing mask
Promising review: “Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!” — BB
A set of game-changing cooling “hotel” pillows
Promising review: “After looking for pillows everywhere in stores and not being satisfied, I decided to trust a TikTok that I saw featuring these pillows and checked out the reviews here and saw the hype. Decided to trust this hype and order two of my own, and they are SERIOUSLY THE BEST PILLOWS EVER! Trust the reviews. Took two minutes to fluff up to use and both my fiancé and I are having the best sleeps now.” — Ellen
A game-changing deep exfoliating shower glove
To use, soften skin with warm water for five to ten minutes and then scrub wet without the use of soap.
Promising review: “If you think you’ve ever actually exfoliated before, you haven’t. These make self tanner come off SO easily and it’s literally GROSS how much skin came off of me. I’ve never felt my skin be this soft in my life. Make sure you follow instructions and don’t use soap first! Absolutely a must have for anyone who uses fake tans, or anyone who has dry skin!” — AJM
“Seriously thought this thing was a hoax and just another TikTok trend. But my jaw hit the floor when I used this and say just how much dead skin and whatever the heck else came off my body with this!! My body feels so fresh and clean after using this product! So easy and so worth it!!” — Lauren
A retractable car charger
Eos’ Shea Butter Vanilla Cashmere body lotion
A Cosori gooseneck electric kettle
A pack of unscented SweatBlock wipes
Psst — you should definitely “patch test” this on a small area of skin before putting it on to ensure you don’t have any reaction!
Promising review: “Was pretty skeptical. Bought it and it’s changed my life. First use and I did not sweat, at all, for probably a week. I had already been using Lume deodorant for a few years now and was looking for something else as I felt I’m building a resistance to it. I should’ve been using this to begin with. Second application I applied to other areas of my body, zero sweat. Amazed.” — Hanna L. Hetz
A Revlon one-step hair dryer and volumizer
Promising reviews: “I’ve had my eye on a Dyson Airwrap, but given the cost, I figured I’d try this while I save up. This thing is fantastic. I have waist-length hair that’s naturally straight, but gets frizzy when damp. I’ve had salon blowouts that have left my hair looking great, but I simply can’t manage a round brush without it getting tangled in my hair. This device has been a game changer. It works best if you air dry for a while before you use it, then use it to finish your style. My hair miraculously doesn’t get snarled in it, and it leaves my hair looking like I’ve had it professionally styled. I love it, and I’m no longer interested in blowing $500 on a Dyson. Highly recommend!” — Ilsa
The 369 Method Manifestation Journal
A set of reviewer-beloved aromatherapy shower steamers
Promising review: “I truly enjoyed these shower steamers. They smell divine, and not only that, but they each come with a personalized affirmation and they describe what each one is intended for. I love the personalized letter from the creator Helen. I will order again and I will be telling my family and friends to order this as well. I started feeling much more calmer after just smelling them.” — Amazon customer
Sol de Janeiro’s Hair And Body Fragrance Mist
A set of reusable Gripstic bag sealers
Promising review: “I’m a stickler about stale chips and have always used those little snapping clips. I thought they worked pretty well, but they really don’t compared to Gripsticks. The snack that proved this the most was Pirate’s Booty. If these are exposed to air for more than three minutes, they turn into styrofoam peanuts. I promise they’re just as fresh as when you first open them with Gripsticks. They’re going to be my go-to chip clips moving forward.“ — Rachel Campbell
A SwitchBot Smart Switch Button Pusher
Promising review: “This is exactly what I was looking for and had no idea it existed until I saw someone mention it on TikTok! Our front walkway gets pretty dark at night, and I was frustrated with trying to remember to turn on the light every evening and off every morning. I looked into those light sensors you can plug in, but our front porch light is under an awning with enough shade that it would have kept the light on 24/7. This little Switchbot solved the problem. I applied it to the indoor light switch and set the time on my phone. It has worked perfectly ever since.” — Alecia McLochlin
A reviewer-beloved, luxuriously breathable duvet cover
“I follow this TikTok influencer who is famous for her satisfying home/organization aesthetic. She has this duvet cover on her Amazon storefront and knew I had to have it! This is a great duvet. I love the button closure compared to a zipper. Soft texture. Would highly recommend this duvet!” — Morgan Ashley
And a deliciously soft waffle weave blanket
No Worries: A Guided Journal
A hybrid magnetic paper towel holder and rack
Promising review: “I don’t know if it’s just me but I don’t like a lot of stuff on my counter tops. This is just what I was looking for. It’s compact and a space saver. The magnet sticks really well. It doesn’t move when I tear off paper towels.” — Latasha Jackson
A “Cup Cozy Pillow”
Check out a TikTok of the Cup Cozy Deluxe Pillow in action.
Promising review: “This thing is great! I’m home on maternity leave with my new baby and spend most of my time on the couch under a sleeping baby. This product makes it easy for me to keep my drinks, remote, etc close by even with dogs running around. It’s a little more expensive than I would have liked but it works and I love it so money well spent!” — Amber
Mario Badesco’s iconic floral-infused witch hazel facial toner
A tiny milk frother to make rich, creamy froths in seconds
A lovely Salt and Sea reed diffuser set
Promising review: “Love this reed diffuser! This is a good alternative for people trying to get away from toxic candles but still want their house to smell good. I am very sensitive to smells so it’s nice that I can add or take away a reed and it changes the strength of the smell that gets released. This smells like a clean Airbnb on the beach. It also arrived quickly and was packaged nicely to avoid potential damage in the mail. Will be purchasing again!” — Brittany
A lightweight adjustable pillow phone stand
A pack of cult-favorite Clean Skin Club Clean Towels
Promising review: “I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option.” — Sahara
A delightfully efficient wooden bread bow knife
A loungewear set so soft and decadent
A marble board wire cheese cutter
Promising review: “My mother-in-law had purchased one last year and I tried hers at Christmas and fell in love with how easy it was to use. We have a lot of get togethers with friends and cheese is a staple appetizer in our house. So I purchased my own and have been using it weekly since. It cuts easily and it’s mostly easy to clean. Sometimes cheese gets stuck in the crack but some scrubbing with a small brush usually does the trick.” — Jessica
A TikTok-beloved bedside carafe set
Promising review: “I saw this carafe in a BuzzFeed article. This is definitely something I needed that I didn’t know that I needed. I live in a two story house with the kitchen on the opposite end which makes me groggily navigate the stairs at night. I usually have a water bottle on my nightstand but decided I could upgrade. This carafe is a little smaller than I’d like but for the price, it’s really perfect and no-frills. It’s simple but functional. I guess you could use this for mouthwash too but it’s perfect for bedside water. I love that the cup covers the top when not in use so that the water stays clean. I would not hesitate to purchase this item again.” — TheJadeMermaid
A clip finger phone grip